February 2026 to Present

Graphic Designer & Social Media Manager

Shri Academy, Robertsganj, Sonbhadra

In the dual role of Graphic Designer & Social Media Manager, I serve as the brand’s visual voice and strategic navigator, bridging the gap between aesthetic identity and audience engagement. On the design side, I conceptualise and produce high-impact assets—ranging from brand logos to "scroll-stopping" social graphics—ensuring every visual aligns with professional standards and brand guidelines. Simultaneously, I translate these visuals into a cohesive social media strategy by planning content calendars, writing compelling copy, and monitoring performance analytics to grow the community. Essentially, I don't just create the art; I determine where, when, and how it effectively reaches the target audience. 
  ✅ Design creative materials including posters, banners, brochures, social media creatives, and school promotional content.

  ✅ Manage and maintain the school’s social media platforms (Facebook, Instagram, YouTube, website, etc.).
  ✅ Develop engaging digital content aligned with school activities, events, and branding guidelines.
  ✅ Plan and execute social media strategies to enhance the school’s online presence and engagement.
  ✅ Capture and edit photos/videos of school events when required.
  ✅ Coordinate with academic and administrative teams for content creation and promotional activities.
  ✅ Maintain professionalism in interactions with students, parents, and colleagues.
  ✅ Uphold the school's values and contribute positively to the school community.

From July 2023 - February 2026

Social Media Manager

Corbett FC and Amenity Madan Lal Cricket Academy

From July 2023 to February, 2026, I  contributed enormously to the digital growth and revenue realized at Corbett Football Club and Amenity Madan Lal Cricket Academy (AMLCA) as a Social Media Manager. I created a strong online presence and built the community around the football club by increasing the Instagram followers from 0 to 6000 (and counting). My focused use of data and insights led to commercially successful campaigns at the academy, including delivering 51% of the Total admissions sales for the Corbett FC Residential School.

Key Accomplishments at Corbett FC & AMLCA

•   ✅ Follower Growth: Built the Instagram account from the ground up to 6,000 followers by maintaining a strategic bi-weekly posting schedule and high levels of audience engagement.
•   ✅ Revenue Generation: Spearheaded a targeted Instagram campaign that successfully attributed 51% of total sales for Residential School admissions.
•   ✅ High-Impact Advertising: Managed paid advertising budgets to achieve a consistently high 4:1 Return on Investment (ROI).
•   ✅ Visibility & Reach: Increased overall brand visibility by 30% and boosted organic reach by 25% through optimized content strategies.
•   ✅ Content Strategy & Planning: Created a detailed content calendar to maintain a consistent brand image across all digital channels.
•   ✅ Performance Monitoring: Monitored the performance of various social media metrics to improve strategies and optimize each post and campaign.

March 2023 - July 2023

Digital Marketing Specialist

TheCconnects

As a Digital marketing Specialist, I was tasked with designing and implementing social media strategies targeted toward C-suite leaders. The brand reputation management and stakeholder relationship-building efforts that I initiated and maintained significantly increased the amount of organic traffic that the company received on its website.

Key Accomplishments at TheCconnects

•   ✅ Executive Engagement: Led and executed all-encompassing social media campaigns to foster community relations for company C-suite level employees, with measurable outcome at the core.
•   ✅ Thought Leadership: Worked directly with executive-level stakeholders to design and deliver high-quality B2B thought leadership campaigns on LinkedIn and professional networking platforms.
•   ✅ SEO & Organic Growth: Incorporated search engine optimization (SEO) techniques into website content, improving search rankings and optimizing for first-page placement through established best practices.
•   ✅ Brand Development: Developed effective stakeholder relationships through targeted outreach, delivering a distinct brand voice that significantly increased company presence and visibility.
•   ✅ Social Media Content Management: Led content management and delivery for over twenty client accounts via Facebook, LinkedIn, and Instagram.
•   ✅ Performance Metrics: Tracked and responded to digital activity, providing KPI evaluation and optimization of ongoing social engagement strategies.
•   ✅ Optimization of Profiles: Developed customized content for social channels to achieve the best results for sophisticated B2B target audiences.